Digital media can be a tremendously efficient and cost effective means of reaching potentailly millions of people from all over the world. The nice thing about digital media is that it can be engaging and responsive, giving people new ways to participate, learn and interact with your brand. Online digital media can provide an opportunity to build communities as well as get valuable market research. For example, if you were a manufacturer of a brand of garden tools, it might pay to start a website for people who enjoy gardening that does not directly market your products, but that rather encourages and supports the behaviour that leads consumer to buy your products.
Some example of digital media include:
- Interactive CDROMS
- Animated digital billboards
- E-newsletters / E-zines
- Mobile applications and media